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Evaluate Booth Staff Performance with a Mystery Shopper Program by Linda Musgrove The Trade Show Teacher

Hello class, it’s great to be back with another lesson…. Have you ever wished that you could find out just exactly how well your booth staffers are doing and what areas of performance need the most work? If you have, then this month’s lesson is the answer to your wish! Our focus today will be on creating a Mystery Shopper Program (MSP) that can uncover your booth staff’s strengths and weaknesses and while we’re at it, also of your competitors!

The Biggest Complaints that Show Organizers hear from Exhibitors

2.5 day show – low attendance on last half day.
Always want more attendees.
Attendee consolidation.
Attendee shortfall.
Attendees not walking the floor..
Audience quality.
Because we have very few new exhibitors each year, the consumers get bored with the show looking the same from year to year.
Booth traffic.
Budget constraints due to so many shows.
Cost of decorator and shipping.
Cost of exhibit exhibition contractor.