2.5 day show – low attendance on last half day.
Always want more attendees.
Attendee consolidation.
Attendee shortfall.
Attendees not walking the floor..
Audience quality.
Because we have very few new exhibitors each year, the consumers get bored with the show looking the same from year to year.
Booth traffic.
Budget constraints due to so many shows.
Cost of decorator and shipping.
Cost of exhibit exhibition contractor.

Do's

• Know your products
• Know your display
• Know specifics (theme, promotions etc.)
• Be on time for your shift
• Have a firm and friendly handshake
• Keep booth neat, vacuum floor
  

By Warwick Davies, The Event Mechanic

As someone responsible for conference and tradeshow selection in your company, how do you select the right events for your company? Until very recently, tradeshow management has been more of an art than a science, given the few formal options for learning the ‘event business’.