About Conventional Wisdom

ConventionalWisdom.us (CW) is the place to be for YOU - the exhibitor, marketing professional, show producer, and facilities manager in the events world - to share, learn, plan and review all things related to tradeshows and events. Conventional Wisdom envisions being more than just a Blog; CW has all the ingredients to grow to be THE community website that exhibitors and marketing professionals rely on to plan successful tradeshows and events.

Building a community has always been the smartest and most efficient way to share knowledge with others. Today, online communities streamline communication and help members so they can be more successful in their work and lives. There are so many details to manage when planning any kind of event and now there is a place to get answers, suggestions, and recommendations on the most efficient and effective solutions to stage a successful event.

As Conventional Wisdom grows, look for examples of exhibitor’s booths, tips and tricks to participating in an event, as well as success -- and horror stories, too.

Join now and start building the community. This website is destined to evolve into the “Hub for Help” for all things related to events and tradeshows.

CW has also invited some of the most well respected industry experts to contribute content to CW by writing articles, reviewing tradeshows and providing their expertise in the form of books, downloadable PDF’s, educational materials, and archived articles and resources. Be on the lookout for information and education from:

Candace Adams ~ The Booth Mom www.boothmom.com
Corbin Ball ~ Corbin Ball Associates www.corbinball.com
Skip Cox ~ Exhibit Surveys www.exhibitsurveys.com
Warwick Davies ~ The Event Mechanic www.theeventmechanic.com
Susan Friedmann ~ The Tradeshow Coach www.tradeshowcoach.com
Julia O’Connor ~ Trade Show Training www.tradeshowtraining.com
Joyce McKee ~ Joyce McKee & Company www.letstalktradeshows.com
Linda Musgrove ~ The Tradeshow Teacher www.tsteacher.com
Gwyn Thakur ~ Founder, Convention Center Place www.conventioncenterplace.com

All contributors are noted authors, speakers and consultants. You could say that they have “seen it all” when it comes to tradeshows and events.

CW has worked hard to create a helpful place to share, educate, review and plan all things tradeshows and events. CW is more than a Blog; it’s a helpful manual and community. It’s structured so that exhibitors can contribute their experience in a way that guides and encourages them to share information, tips, tricks, and experiences. Not only can you enter comments but you can upload photos of your trade show booths. The purpose of CW is to encourage exhibitors and marketing professionals to do more than share opinions. We hope you visit CW before, during, and after your events and share your experiences with the CW community. In addition, reviews of tradeshows, event facilities and city services are encouraged too.

Our goal is to grow Conventional Wisdom to be the "Go To" website for tradeshow and event related community.