Joyce McKee ~ Contributor
Joyce McKee & Company - Let's Talk Trade Shows
Website: www.letstalktradeshows.com | Email: Joyce@JoyceMckee.com
Joyce McKee is the President and CEO of Joyce McKee & Company, a results-based marketing firm focused on direct marketing programs that create solid customer relationships and help drive revenue goals. In her 25+ years of consulting, she has gained a broad perspective of the trade show industry through serving associations, for - profit shows, suppliers, etc. in a variety of client assignments.
"We could pay off the national debt with all of our misdirected marketing dollars," says Joyce McKee. And she should know. Joyce has gained national recognition for her marketing research efforts on behalf of high technology manufacturers. She has focused her research on assessing clients' return on the investment of marketing activities.
Currently, Joyce facilitates the blogs for CEIR and The Center. She blogs for her own sites, which are Lets Talk Trade Shows (www.letstalktradeshows.com) and the new Trust Agents 101 (www.trustagents101.com), based on Chris Brogan's book Trust Agents.
