Julia O'Connor ~ Contributor
President and Founder, Trade Show Training, Inc.
Website: www.tradeshowtraining.com | Email: Julia@TradeShowTraining.com
Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.
After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.
Why is TSTi important to your company? Consider these analogies:
Just because you can write a letter, does that make you a direct mail person? Or, just because you can make cold calls, does that make you a telemarketing expert. Or, just because you can use the Web, does that mak you a webmeister? If you want a professional job in direct mail, telemarketing or webonomics, you'd call the experts. So, too, with trade shows.
She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.
