This is a boring Commentary, but it may save your life, so read on.
Physicians and public health officials agree that the single most important role you can play in your own health is to wash your hands. Why is this old-fashioned idea coming to the forefront again - and what does it mean to you and trade shows?
Recently, I had the pleasure of presenting a training session at an association’s annual meeting and trade show. One of the exercises we did was to estimate the average cost of attending the event.
We considered it was a national meeting which extended over 4 days. What was included and what did it cost? In round numbers:
If you think you’re on sales duty only when you’re in the booth - well, you’re just plain wrong. A trade show is more than your booth, more than your time in that space. It’s the entire venue, maybe even the whole city and it’s your obligation to cast a wide net for prospects and clients.
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Concrete.
This is a boring Commentary, but it may save your life, so read on. 
Recently, I had the pleasure of presenting a training session at an association’s annual meeting and trade show. One of the exercises we did was to estimate the average cost of attending the event. 
If you think you’re on sales duty only when you’re in the booth - well, you’re just plain wrong. A trade show is more than your booth, more than your time in that space. It’s the entire venue, maybe even the whole city and it’s your obligation to cast a wide net for prospects and clients. 