By Warwick Davies

In my last column, I wrote about the Engagement Pyramid HERE, the premise being the that higher amount of ‘average’ personal touch you engage in(which needs to be acceptable to the other person, of course), the more solid your relationship is likely to be. In this column, I am going to mention the ‘block and tackling’ of HOW to do this, both inside and outside your organization.

So what is all the fuss about? Twitter, Facebook, MySpace, LinkedIn applications…what does it take to get business value of these and other applications?

Before I get into that, I should start with a few definitions:

In my last article, I emphasized the importance of making sure that you business philosophy aligns with the ‘rules’ of social media, those are:

For a new exhibitor, how to take advantage of the tradeshow traffic and get leads for their business is always a question. What’s the best way to come back to your office with the juiciest leads? Here’s how I might suggest you start: