Hello class, it's time for our next lesson.
With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find the shows that will improve your ROI. I realize I keep harping on this point in almost every column I write, but there is really nothing more important. Be sure to fully understand who your key prospects are and what their needs are.